American CBD beauty industry
The possibilities of using various hemp ingredients, including non-narcotic cannabinoids for the manufacture of cosmetic products, will be discussed at the Food and Hemp round table held in conjunction with the Hemp University project jointly with the National University of Life and Environmental Sciences of Ukraine.
In the US, there is a real explosion of interest of companies specializing in the manufacture and sale of cosmetic products to products containing cannabidiol (CBD / CBD). Even the New York Times focused its readers on cosmetic products containing CBD and identified this trend as the “trend of 2018”. Cannabidiol is said to be a "super ingredient" that is "much more effective than vitamins C, E, A and Omega-3." The presence of CBD in cosmetic preparations gives them not only anti-aging properties, but also the ability to deal with various skin diseases.
During the events held in the framework of the American Academy of Dermatology (American Academy of Dermatology) in 2018, a certified American dermatologist Jeanette Jacknin focused attention on the therapeutic effects of cannabinoids on the skin of the human body. In particular, Ms. Jennin noted that "There are dozens of studies demonstrating that cannabidiol can be effective in treating acne, itching, eczema and psoriasis, as well as other skin diseases. The main reason for this effect is that all skin is sensitive to CBD, since it has at least two types of cannabinoid receptors - CB1 and CB2. "
Modern history of hemp cosmetics in the US market
The use of different hemp ingredients in the American market of cosmetic products has several decades. Back in 1998, The Body Shop launched a line of cosmetic products based on hemp oil on the market. The preparations of the above company were positioned on the market as cosmetic products rich in Omega-3 and Omega-6, vitamin E, natural antioxidants. Especially effective today is the use of these cosmetic products in the regulation of sebum, as well as solving various problems associated with dry skin.
The exponentially growing market for sales of CBD cosmetics
Since the adoption of relevant legislation in Uruguay, Canada, amending a number of regulatory acts of the countries of the European Union and the adoption of relevant legislation in December 2018 in the United States, American cosmetic brands are explosively interested in using different cannabis ingredients in cosmetics produced by them, primarily cannabiliol. In particular, throughout the year, the luxury cosmetic brand Nanette de Gaspé launched the Bain Noir bath product on the market; Milk Make Up company trademark Kush, whose products are enriched with hemp oil and CBD; Hora Skin Care night scrub Hora's exfoliating mask and hemp serum; Lord Jones - body lotion with a high content of CBD.
New cosmetic products on the American market: Hora's night exfoliating mask; oil mascara, eyebrow gel and eyebrow fixing gel brand Kush
Milk Make Up first introduced to the market mascara with "conditioning, hemp oil" April 20, 2018. This cosmetic product was not only the company's sales leader in 2018, but also “added 35%” of the profits to the Kush brand itself. Immediately after that, the company decided to market a number of other cosmetic products based on hemp ingredients - eyebrow gel, fixing eyebrow gel, lip balm, as well as financing the development of other promising hemp-based products.
Chanv line of cosmetic products
Dani Lefebvre, general director of Quebec cosmetics company La Feuille Verte (Dany Lefebvre), notes that focusing on customer interest in the therapeutic properties of cosmetic products based on hemp ingredients, several dozens of products were created in the interests of various well-known cosmetic brands. Subsequently, all these developments were combined into a single corporate product Chanv. Given the hype in the market of cosmetic products associated with the use of cannabidiol, the company is preparing to enter the market with a product line under the Chanv brand with CBD. According to Mr. Lefebvre, “When you have statistics that every sixth person on earth has skin problems, the therapeutic opportunities offered by cannabinoids are almost endless.”
Opinions of representatives of the American market of cosmetic products
Christie Tarleton , co-founder of Yuyo Botanics - “Cosmetic preparations with CBD are the most accessible possibility of ingestion of cannabinoids for those people who are afraid of various kinds of pharmacological preparations made on the basis of cannabidiol. By themselves, hemp ingredients have tremendous therapeutic potential, and cosmetic preparations with CBD are exclusive therapeutic agents that are extremely necessary for human skin. ”
Jenelle Kim , co-founder of JBK Wellness Labs - “Hemp has been used in cosmetics for thousands of years. If the cosmetic product based on hemp in the Americas is only gaining popularity, then in China this trend is observed for about 5 thousand years (from 2700 BC). It is well known that hemp is one of the 50 basic herbs of Chinese medicine, respectively, the use of the plant was not limited solely to the treatment of various diseases. Various components of the plant have been used throughout the centuries in ancient civilizations of Asia, Europe and Africa as effective cosmetic products. ”
Marta Van Inwegen (Martha Van Inwegen), co-founder of Life Elements - “New cosmetic products based on various hemp ingredients appear on the California cosmetics market every week. Our company began experiments on the creation of new cosmetic products based on hemp more than three years ago. Cosmetic products developed by us are already present on the market, however, we continue to actively work on this subject, as we consider it to be extremely promising. ”
Casey Georgeson , founder of Saint Jane Beauty - “The cannabidiol market in the field of skin care is just emerging. Buyers are only now finding out how powerful properties this drug-free cannabinoid has. We are pleased with the dedication of consumers who have already tried cosmetic products with CBD and felt its therapeutic effect. ”
Julie Perington (Julie Perington), co-owner of JL Essencials - “This market will have a really huge turnover. Given the various legal conflicts, large companies specializing in the manufacture of skin care products cannot yet unleash the full potential of the plant, however, in a not very long time, these barriers will be removed and a huge amount of cosmetic products on the market will be made using various components of hemp. ”
Craig Nandoo, co-founder of JBK Wellness - “If earlier cannabidiol was considered as an intriguing, mysterious ingredient, then in 10 years this drug-free cannabinoid will become one of the main ingredients of cosmetic products.”
Commentary of the Association "Ukrainian technical hemp"
The skin care industry in the USA alone, estimated at $ 18 billion, is experiencing a surge in market participants' interest in cosmetic products from CBD. Currently, cosmetics containing cannabidiol are sold from major cosmetic retailers such as Neiman Marcus, Sephora and Barneys.According to experts from the US hemp market, by 2023, the market for CBD products in the country will grow to $ 7 billion. Leading companies in the American cosmetics market are investing significant financial resources in creating and promoting cosmetics in the CBD market in order to gain loyalty to newly created brands and to shape consumer preferences. to this product.
Ukraine has created a line of cosmetic products based on hemp seed derivatives . New products are being developed, the manufacture of which suggests the possibility of using drug-free cannabinoids. In particular, the experiments carried out suggest that cosmetic preparations made on the basis of the exclusive properties of a technical therapeutic cannabis promote the treatment of eczema, psoriasis, herpes, vitiligo, couperosis, and other skin diseases. The possibilities of using various hemp ingredients, including non-narcotic cannabinoids for the manufacture of cosmetic products, will be discussed at the Food and Hemp round table held in conjunction with the Hemp University project jointly with the National University of Life and Environmental Sciences of Ukraine.