American oral care products containing drug-free cannabinoids

Large companies are already not only looking at the huge market potential due to the natural healing mechanisms associated with the use of drug-free cannabinoids, but also in the near future, the therapeutic potential of other drug-free cannabinoids will be realized in various kinds of cosmetic products intended for oral care. This primarily concerns cannabigerol (CBG) and cannabicitran (CBT). 

On the pages of the specialized electronic edition of Ukrainian cannabis growers in May 2020, the attention of our dear readers and listeners was focused on the introduction to the global market of one of the largest cosmetic companies " Toothpaste with hemp seed oil ". Conducting the research "Hemp beauty industry in the world and in Ukraine (from the use of derivatives of grain, young shoots and roots in the formulations of cosmetic preparations, to the" green mass "of cannabisa", the specialists of the information and analytical platform " Hemp Consulting " found and published data of our Belgian colleagues characterizing " Antibacterial properties of drug-free cannabinoids ."

Just in the middle of 2020, there were heated disputes between Hemp Consulting specialists and the technologists of a cosmetic company, who had already brought to the market a line of cosmetic preparations based on hemp grain derivatives that it was necessary to create several new products at once, in the formulation of which therapeutic properties of leaves and inflorescences of technical hemp of therapeutic orientation. It should be noted that test batches of several products (including toothpaste) made with the use of Mriya leaves and inflorescences have perfectly demonstrated their healing properties outside the territory of our country. Given the archaic nature of national legislation, it was decided in 2020 to fill one of the niches found by Hemp Consulting specialists by introducing antibacterial phyto-soap to the market and wait for changes to be made to the regulatory framework governing the possibilities for the use of therapeutically active elements of the plant in cosmetic preparations.

The information provided by our colleagues from the Colgate-Palmolive Company indicates that the direction of research of Hemp Consulting specialists not only proved to be true, but also found their practical application in the products of one of the world's most famous consumer brands. Specifically, in 2020, multinational oral care giant Colgate-Palmolive Company acquired Hello Products, the fastest growing natural oral care brand in the United States, whose product line included a range of oral care products. containing cannabidiol.

Already this year, the consumer brand Colgate-Palmolive is commercializing last year's acquisition by launching a toothpaste, mouthwash, oral gel, chewing gum, and oral spray.

From the above information, absolutely simple conclusions can be drawn:

- large companies are not only looking at the huge market potential due to the natural healing mechanisms caused by the use of drug-free cannabinoids;

- in the near future, the therapeutic potential of other drug-free cannabinoids will be realized in various kinds of cosmetic products intended for oral care. This primarily concerns cannabigerol (CBG) and cannabicitran (CBT);

- certain trends identified by Hemp Consulting specialists in the framework of the study “Hemp beauty industry in the world and in Ukraine (from the use of derivatives of grain, young shoots and roots in the formulations of cosmetic preparations, to the“ green mass ”cannabisa" are already being implemented on the global market while they cannot be implemented on the territory of our country;

- in order to “launch” the market of cosmetics, the formulation of which can include therapeutically active non-drug cannabinoids, it is necessary to amend the current regulatory framework of our country.

Commentary of experts of the Association "Ukrainian technical hemp"

In early February 2021, consumer brand Colgate-Palmolive launched a new range of CBD products that includes 3 toothpastes, 2 mouthwashes and 2 lip balms, all of which contain a broad spectrum cannabinoid extract. At the moment, the aforementioned products are already sold in more than 1000 stores of the American network of beauty salons "Ulta Beauty".