"Race breakthrough" on the cannabinoid market
More and more professional athletes were appreciated and began to use drugs and products made on the basis of non-drug cannabinoids, primarily cannabidil (CBD, CBD). People who are active in the active way of life effectively use products made on the basis of non-drug cannabinoids of plant origin , for their useful properties, a pronounced therapeutic effect, a natural basis and the harmlessness of application.
The Indy 500 events, which this year took place on May 26 at the Indianapolis Oval Route, will be remembered by fans of races not only as an exciting duel and magnificent show, brilliant performances of the world stars of Formula 1, but also the fact that for the first time in it took part in two so-called "CBD racing cars". The hemp industry is increasingly cooperating with sports and its best representatives.
Such an advertising move and sign sponsorship agreement has marked the mass media as a new milestone or a breakthrough in the hemp advertising business. This is not an exaggeration, since Indy 500 is considered the most visited one-day sports event in the world. Its audience is 260,000 spectators / participants, in addition, millions are also watching a racing show on the screen. By placing its own advertising on racing cars, the company specializing in the manufacture of CBD-containing products is making a major step towards consumers adopting therapeutic properties of cannabis by masses of the general population.
If the company advertises its products during this grand sport event, then it will undoubtedly win the status of leading world leader in the industry, not to mention the fact that it has a racing car that engages in the brandy of products containing cannabis. And this legendary honor belongs to the manufacturer of CBD from New Mexico (USA). The company is very proud to support Carlin Indycar racing cars of British origin, as "the world's first CBD sponsor of the most famous professional sports team."
Co-operation between racers and cannabidil producers has arisen at the beginning of this year. At the same time, approval of the brand of the so-called "CBD racing car" was obtained after long negotiations and long-term risk assessments. The deal has strict conditions guaranteeing that all advertisements comply with laws and regulations at all levels.
The company that ordered "automotive branding" produces cannabis from technical cannabis using the aforementioned non-drug cannabinoid in the formulation of massage lotions, tinctures and ointments for athletes. It is precisely this direction of the cannabis business for the use of non-drug cannabinoids in professional / amateur sport is gaining popularity in development and deserves positive feedback both among athletes who are subjected to severe physical activity and to those who lead an active lifestyle. "We saw an audience that fits our consumer profile and understands that we can provide the relevant products and products that IndyCar fans love," Eric Luzhan, co-founder of the hemp sponsor, said. According to him, 65% of the 57 million American fans of IndyCar fall into the same segment of the market as consumers of CBD-containing products.
Comment of Association "Ukrainian technical hemp"
Non-drug cannabinoids quickly become the basis of commercial success in the United States of America. Major companies, supermarket chains and branded department stores are extremely interested in the production of non-drug cannabinoids with pronounced therapeutic properties and various pharmacological and cosmetic products, dietary supplements and products based on their therapeutic properties , and commercial cannabis crops are fully legalized by the federal government since December 2018. It is positive that the vast majority of CBD products are made from technical cannabis, which makes it impossible to use them as a narcotic drug. Leading analysts of the hemp market are forecasting in 2020 the market for non-drug cannabinoids at $ 20 billion.
Until recently, cannabis and products associated with it remained taboo in the main types of professional sports. Its use was prohibited, and advertising is extremely limited. The situation has changed dramatically in recent times. More and more professional athletes were appreciated and began to use drugs and products made on the basis of non-drug cannabinoids, primarily cannabidil (CBD, CBD). People who are active in the active way of life effectively use products made on the basis of non-drug cannabinoids of plant origin , for their useful properties, a pronounced therapeutic effect, a natural basis and the harmlessness of application.