Canadian companies conquer hemp drink market
Trends in the use of hemp raw materials in the global market for alcohol / low alcohol / non-alcoholic products may become the main trend of the industry in the medium term.
The largest Canadian brandy brewery with its 152-year history, Moosehead, has entered into an agreement with the leading provider of water-soluble cannabis extracts, biotual oils and other consumables for the food industry Sproutly Canada on the establishment of a joint venture for producing non-alcoholic beverages based on hemp raw materials. In accordance with the terms of the transaction, the first company will provide infrastructure, research base and promising developments in the field of soft drinks / low alcohol production, logistics and financial support, and the second - technology for the production of beverage based on hemp. Most of the work on the production of non-alcoholic / low-alcohol hemp products is still under development. In particular, it is necessary to determine the taste preferences of consumers, assortment, recipe, advertising, etc. According to market analysts, such cooperation of brewing and hemp companies should lead to a surge of activity on the market of food products made from hemp, and the transaction itself already is indicative for the Canadian market.
The cannabis wins the food market so rapidly that the agreement between the two largest companies in their business sectors is clearly aimed at the future, since the launch of the sale of food containing cannabis extracts will become possible in Canada only from October 2019, most of these products are more likely to all, will appear on the market in early 2020. The founders of the new direction of using cannabis in Canada are not hopelessly hoping that they will be able to expand their business to Europe.
Until recently, hemp raw materials were mainly used to make alcoholic or low-alcohol products, and the emergence in the market of companies that bid for the sale of non-alcoholic beverages in which the therapeutic properties of non-drug cannabinoids will be used is a new trend in the Canadian food market.
Comment of Association "Ukrainian technical hemp"
Business structures are increasingly using cannabis raw materials for the manufacture of various types of beverages, as a way of increasing their audience of consumers who do not want to use the plant as a food, medical or cosmetic product. In addition, the younger generation puts forward more requirements for food and beverages, namely the availability of modern non-traditional flavors and a positive therapeutic effect on the consumer's body. Drinks based on the biological properties of cannabis, which include non-narcotic cannabinoids, terpenes or flavonoids belong to the class of so-called "healthy" products that have a positive effect on the human body, improve well-being, cheer and relieve fatigue. Trends in the use of hemp raw materials in the global market for alcohol / low alcohol / non-alcoholic products may become the main trend of the industry in the medium term.