Main sales channels for cannabidiol in 2020
Around 66% of all sales of products containing plant-based cannabiol were made via the Internet, with most of this being direct sales to consumers. The next leading channel for legal marketing of natural cannabidiol is through specialized establishments such as e-cigarette points of sale, beauty salons, and health and natural products stores, which accounted for about 29–31% of all sales. Another 3-5% was accounted for by large consumer goods stores.
To our deepest regret, there is currently no systematic analysis of the national hemp market. Separate segments of the hemp market in Ukraine are regularly researched by the specialists of the information and consulting platform Hemp Consulting . It was to them that the editors of the specialized electronic publication of Ukrainian cannabis growers approached the question of whether it is possible to assess the market for the sale of cannabinoids of plant origin, which is currently not regulated in our country. Part of the data obtained in the course of the work carried out by the specialists of the information and consulting platform will be presented to the listeners of the "Hemp University", however, the editors are provided for use with materials received by our foreign colleagues, therefore, materials are posted below, without any editorial changes.
Despite the growing penetration of cannabidiol (CBD) into the mainstream retail trade, the above drug-free cannabinoid is mainly sold via the Internet - a trend that has intensified especially during the COVID-19 pandemic. In 2020, when traditional stores closed due to coronavirus or significantly reduced their activity, online business was the main channel for selling plant-based CBD. In particular, according to estimates by the information and consulting company Nielsen Global Connect, about 66% of all sales of products that include plant-based cannabiol were carried out via the Internet, with most of them being direct sales to consumers.
Main sales channels for products containing plant-based cannabidiol in 2020
The next leading legal marketing channel for natural cannabidiol is through specialized establishments such as e-cigarette points of sale, beauty salons, and health and natural products stores, which accounted for about 29–31% of all sales. Another 3-5% was accounted for by large consumer goods stores.
Commentary of the specialists of the Association "Ukrainian technical hemp"
Taking into account the lack of legality of the sale of cannabidiol of plant origin at the level of the current regulatory framework in our country, specialists of the information and analytical platform Hemp Consulting analyzed the national market for CBD products. The results of the work carried out by Hemp Consulting experts , as well as the results obtained, will be presented thesis to the listeners of the 6th stream of training of the Hemp University within the framework of the round table “ Problems and prospects of using therapeutically active elements of hemp as a basis for nutraceuticals, medicinal cosmetics, animal feed, or other products with medicinal properties of the plant ".