Athletes in the USA actively use CBD containing products for recovery and rehabilitation
More detailed and comprehensive information on the use of therapeutic hemp leaves and inflorescences of therapeutic orientation as biologically active additives , cosmetic preparations , tasty and wholesome foods , including those actively used by professional athletes and military personnel of special units, can be obtained during the round table " Use of cannabinoids in therapy severe / chronic diseases ", which will be held on December 17 in the framework of training for students" Hemp Universe University . "
The pages of the profile electronic publication of Ukrainian hemp breeders have repeatedly raised the question of “The possibility of using drug-free cannabinoids in big sports ”, “ Cannabinoids and professional sports in the USA ”, “ The use of hemp in contact sports ”. The focus was on “ Why in the next few years dietary supplements based on non-drug cannabinoids will be actively used in professional sports, ” explained “ Prospects for the use of dietary supplements based on non-narcotic cannabinoids by people experiencing regular physical exertion ”, described exactly how “ CBD helps restore injuries in athletes". This article raises the question of the possibilities for using CBD products by athletes of the American triathlon team, as well as mechanisms for promoting products made on the basis of the therapeutic properties of hemp on the international market.
The American market once again shows its leadership position in matters related to the breeding, as well as the use of hemp products in various spheres of life in American society. For example, the triathlon team of the country has signed an agreement with the Colorado company on the use of CBD products , in particular, on the supply of a set of goods intended for therapy aimed at improving the general condition of the body, necessary in the post-workout period .
The contract was concluded after medical experts who oversee the team received research results confirming that CBD products are safe and extremely useful for athletes , positively affecting the general condition of the human body, while being neutral across the entire spectrum of biochemical parameters (i.e. do not apply to illegal drugs).
It was officially stated that this kind of interaction with the CBD manufacturer is the first example of cooperation linking the sports industry with modern cannabis products .
At the same time, athletes go further and break all stereotypes regarding a negative attitude to hemp plant. This year, Megan Rapino, the footballer of the US women's team and the winner of the 2019 Player of the Year Award awarded by FIFA, announced that she is launching the new Mendi brand, positioned as CBD containing a product designed primarily for people involved in sports. Megan Rapino, together with a group of like-minded people, plan to develop a brand development strategy both for the domestic market and for bringing it to the international level. To implement an advertising company under the above brand, the company is already developing a group of products , including recommendations for their use and a strategy for bringing products to the market.
The company claims that, despite the fact that CBD products are still stigmatized in most professional sports leagues, no one has yet proposed the best natural product for recovery on the market, and therefore, the success of brand promotion is just a matter of time and investment . Considering CBD endorsements by medical experts as well as professionals from the US sports community , more and more professionals from various sports leagues and associations, including the National Football League and the American Association of Professional Golfers, use the exclusive therapeutic properties of hemp products , including them in the diet of athletes for the period recovery during after the competition season and for the treatment of injuries.
Commentary of the Ukrainian Technical Hemp Association
More detailed and comprehensive information on the use of therapeutic hemp leaves and inflorescences of therapeutic orientation as biologically active additives , cosmetic preparations , tasty and wholesome foods , including those actively used by professional athletes and military personnel of special units, can be obtained during the round table " Use of cannabinoids in therapy severe / chronic diseases ", which will be held on December 17 in the framework of training for students" Hemp Universe University . " In particular, modern achievements related to the use of green mass of technical hemp of a therapeutic orientation in certain areas of modern Ukrainian hemp breeding will be demonstrated.