By 2025, the economic impact of cannabis on the US economy could be about $ 16 billion.

Market research by American specialists is of an applied nature and in the future, the materials obtained as a result of the analysis lead to the creation of a number of areas of the modern hemp business within the framework of trends determined by analysts of special consulting companies. 

It is necessary to learn from our American colleagues on how thoughtful they are in the market, paying special attention to the various types of data that are collected in the field of modern cannabis production (including statistical indicators) and noting the trends that are subsequently implemented into new projects that turn into profitable businesses formed in a rapidly developing market. I would like to draw your attention to the fact that a number of consulting companies are actively working in the American hemp market, which specialize in collecting and analyzing information, developing appropriate recommendations and forecasting not only the development directions of individual sectors of modern cannabis production, but the market as a whole. 

An example of this kind of activity serving the main field of activity of consulting companies is a survey of participants in the US cannabis market aimed at identifying the reasons that affect the work of American retail during the COVID 19 pandemic. This information is at least of interest to Ukrainian companies that sell hemp products.

The reasons given by the operators of the industrial hemp market that are negatively affecting its development in connection with the COVID 19 pandemic:

- decrease in market prices for manufactured goods - 28%;

- inability to raise funds / working capital - 20%;

- disruptions in supply chains - 19%;

- business closure - 14%;

- increased requirements for the protection of employees - 9%;

- problems in meeting increased demand - 8%;

- business closure due to infection of an employee / owner with a virus - 2%

Understanding certain algorithms for the development of various industries in the United States, our colleagues can not only predict with a certain degree of probability the trends in the next few years that will set trends in the rapidly developing hemp market, but also determine the impact of the hemp sector on the US economy as a whole.

In particular, having determined the impact on the general American market of the hemp sector of the country's economy in 2020 in the amount of $ 4 billion, one of the US consulting companies calculated the estimated impact of the modern cannabis sector on the overall market performance of the most highly developed country in the world. According to our American colleagues, by 2025 the economic impact of the hemp industry on the US economy could be about $ 16 billion. Based on the data obtained by the company, as well as the collected materials in similar industries, the standard multiplier for the hemp market is set at 1.9. Those. For every $ 10 that consumers and patients spend on hemp products / medicines, an additional $ 9 will be invested in the economy, most of which will be invested in manufacturing facilities located locally (in the country's potentially depressed agricultural regions).

Based on the above average annual growth rate, the experts who carried out the calculations argue that as sales increase, the US cannabis sector will grow from 4-4.8 billion in 2020 to almost $ 16 billion in 2025.

The conclusions of American analysts about which direction of modern cannabis growing is more promising from the point of view of sales opportunities can be extremely interesting for national cannabis growers. As can be seen from the chart below, the ratio of hemp fiber sales to hemp seeds or their derivatives is clearly in favor of the fibrous part of the plant. Considering the creation of a number of production sites in the USA, where primary and deep processing of hemp fiber is planned, it can be said that market research by American specialists is of an applied nature and in the future, the materials obtained as a result of the analysis lead to the creation of a number of areas of modern hemp business within the framework of trends determined by analysts of special consulting companies.

The ratio of hemp fiber sales to hemp seeds or their derivatives

Commentary of experts of the Association "Ukrainian technical hemp"

The work of analytical and consulting companies in the market of modern cannabis breeding in economically developed countries of the world is welcomed by all participants, since often the predictive materials used as a result of the research carried out form the basis of company development strategies. That is why providing the participants of the national hemp market with analytical and predictive information is encouraged.

Our colleagues working within the information and analytical platform Hemp Consulting in the framework of the study “ Hemp beauty industry in the world and in Ukraine (from the use of derivatives of grain, young shoots and roots in the formulations of cosmetic preparations, to the“ green mass ”of the hemp plant) " throughout 2020 years studied the market of hemp products used by buyers in our country, comparing it with the indicators of individual economically developed countries of the world. During the events, certain trends were identified, which formed the basis for the development strategies of several companies working in this segment of modern cannabis growing in Ukraine. Taking into account the positive feedback from business entities who have familiarized themselves with or are working exclusively with the generalized materials obtained in the course of the previously conducted research, Hemp Consulting initiated a survey of consumers of hemp cosmetics and everyone who wants to take part in a further deeper study of the market for hemp cosmetics in our country, including wishes and preferences of buyers who have already used or are planning to use national or imported cosmetic preparations made using various components of the hemp plant in the formulation. As one of the stages of the study, the issue of holding a specialized round table on this issue, which can be held within the 6th course of training for students of the " Hemp University ", is considered.