The world's largest kombucha company enters the hemp market
I would like to rejoice for our colleagues from the USA who can commercialize therapeutically active elements of the hemp plant by introducing food products with significant therapeutic potential (nutraceuticals) to the market.
On the pages of the specialized electronic edition of national cannabis growers, at a certain frequency, the editors describe hemp nutraceuticals (food products with significant therapeutic potential), which are introduced to the market of economically developed countries. In particular, attention is constantly being drawn to the fact that a number of large brands of manufacturers or distributors bring to the market non-alcoholic, low-alcoholic or alcoholic beverages, which contain therapeutically active elements of the hemp plant. Just a week ago, information was published on “What natural remedies enhance the therapeutic properties of hemp” with a description of how mushrooms are used as a catalyst for therapeutically active elements of a hemp plant. That is why our dear readers and listeners will be interested in information about how this technology is already being commercialized in the United States.
GT's Living Foods technologists are working to use hemp raw materials to increase sales of the company's products. Drawing on more than 25 years of experience in health-promoting drinks, GT's Living Foods is launching Cannabliss in California, which will be the first in a new line of beverages to be launched in the US to enhance the therapeutic properties of hemp with the properties of kombucha.
According to GT's Living Foods Founder and CEO George Thomas Dave, “As we continue to innovate in plant-based wellness, we couldn't help but notice the power of cannabis, which is consistent with our belief that plant-based foods can be medicine. When combined with other natural adaptogens, the hemp plant can offer a number of positive benefits and healing properties. With Cannabliss, we unleash the power of this herb to provide consumers with the health benefits of mind and body. ”
The launched “Cannabliss” product line combines the therapeutic properties of cannabis with a blend of adaptogenic mushrooms and apple cider vinegar prebiotics for gut nutrition.
From December 8, it is planned to start selling the first Cannabliss products in California, with the gradual distribution of this line of products throughout the United States, as well as the export of healthy drinks to the economically developed countries of Europe and Asia.
Commentary of the specialists of the Association "Ukrainian technical hemp"
GT's Living Foods is the world's best-selling kombucha brand. It currently controls about 40% of the US kombucha market. Prebiotics are food components that are not digested or absorbed in the upper gastrointestinal tract, but are fermented by the microflora of the human large intestine and stimulate its growth and vital activity.
I would like to rejoice for our colleagues from the USA who can commercialize therapeutically active elements of the hemp plant by introducing food products with significant therapeutic potential (nutraceuticals) to the market.