Lamborghini and Canadian medical cannabis maker bring coffee drinks to market

Large financial corporations are ready to invest significant financial resources in nutraceuticals (food products with significant therapeutic properties), which contain therapeutically active elements of the hemp plant.

Toronto-based medical cannabis company Flora Growth Corp has signed a licensing agreement with the Tonino Lamborghini Group interested in selling food and beverage products that include CBD in North America and Colombia.

Both companies will start with coffee drinks made in Florida and launch products for sale throughout the US in the first quarter of 2022, "wherever hemp-based products are legal."

“The medical cannabis market represents a very interesting niche and we intend to offer a luxurious plant experience,” Tonino Lamborghini Group CEO Ferruccio Lamborghini, grandson of the founder of the Lamborghini dynasty, said in a statement. A company spokesman drew attention to the fact that Lamborghini has been in the coffee sector for over 30 years with its premium espresso line.

Commentary of the specialists of the Association "Ukrainian technical hemp"

Tonino Lamborghini Group is an Italian company working in the field of accessories, as well as other goods and services in the luxury segment, including mobile devices, watches, glasses, jewelry, interior items, clothing, sports accessories, Italian drinks, 5-star boutique hotels and restaurants around the world. Created by Tonino Lamborghini, son of Feruccio Lamborghini, founder of the famous Lamborghini automobile company.

The deal between the luxury goods brand and the Canadian medical hemp maker will boost investment in the burgeoning CBD beverage market in 2022. The fact that such a license agreement has been signed indicates that large financial corporations are ready to invest significant financial resources in nutraceuticals (food products with significant therapeutic properties), which include therapeutically active elements of the hemp plant.