Potential of CBD drinks

Plant-based cannabidiol is of interest to a large number of consumers due to its anti-inflammatory and pain-relieving properties. It is food that is viewed by consumers around the world as a cheap and effective nutraceutical.

According to experts from one of the American consulting companies that conducted the corresponding study (more than 4,000 users of cannabidiol-containing foods took part in the survey, including 1200 consumers of CBD drinks), younger and wealthier consumers prefer to buy cannabidiol-containing drinks, who use them for communication. relieving stress or anxiety, alleviating the consequences of various kinds of discomfort (insomnia, depression, nausea, etc.) or during heavy physical exertion.

According to the resulting “snapshot”, consumers of CBD drinks:

- young people (62% - representatives of generation Z or millennials);

- wealthy (33% have a family income of more than $ 100 thousand);

- tried CBD drinks throughout 2020 (about 60% of the sample).

The format of the drinks attracts consumers because they are available in this form, the amount of therapeutically active elements in them is easy to dose and resembles traditional products on the market. Convenience was cited as the main shopping driver for 42% of respondents. CBD drink users are twice as likely to buy CBD drinks at regular retail stores than traditional CBD drinkers, and 40% of consumers see CBD drinks as a healthy alternative to alcohol.

The researchers, based on the results of the analysis of the conducted surveys, conclude that consumers are showing more interest in CBD drinks than in any other format of cannabinoid products currently on the US market.

Commentary of experts of the Association "Ukrainian technical hemp"

Plant-based cannabidiol is of interest to a large number of consumers due to its anti-inflammatory and pain-relieving properties. In addition, aggressive advertising of cannabis producers focusing on reducing anxiety, the effects of stress, depression, and various diseases leads to the fact that every year the number of consumers preferring non-drug treatment of the above problems, including with the help of CBD drinks, significantly increases. It is food that is viewed by consumers around the world as a cheap and effective nutraceutical.