Trends in the use of hemp products with therapeutic properties
According to sales statistics, as well as
consumer surveys of hemp products, leaves and inflorescences are the most
commonly used (in demanded) form of application of therapeutically active
elements of the hemp plant in terms of achieving a healing / healing effect.
In a number of countries that regulate the use of
therapeutically active cannabis ingredients in various forms, studies are
regularly conducted that analyze the preferences of consumers using products
that contain therapeutically active elements of hemp. This kind of research is
key for companies operating in this segment of the modern cannabis industry to
understand how to implement consumer shopping preferences. This information is
of interest to Ukrainian companies in terms of bringing national hemp products
with significant therapeutic potential to the market of economically developed
countries, as well as understanding trends in the use of hemp products with
therapeutic properties by buyers.
According to sales statistics, as well as surveys of hemp
consumers, leaves and inflorescences are the most frequently used (demanded)
form of application of therapeutically active elements of the hemp plant in
terms of achieving a healing / healing effect. Despite the fact that flowers
are the most popular consumer products, there are categories of citizens who
prefer to use various derivative products made from hemp raw materials, which
have significant therapeutic potential. This may be due to the accuracy and
ease of dosage of therapeutically active elements in standardized products or
technologies used during manufacturing processes (extraction, use of
nanoemulsions , etc.).
Systematized sales data show that after the leaves and
inflorescences of cannabis with therapeutic properties, the vape follows in
popularity . It should be noted that consumers most often choose food or drinks
to replace other substances with therapeutic properties (drugs, synthetic
cannabinoids, etc.).
Some of the most popular requests for the use of hemp
products with significant therapeutic potential are relaxation/refreshment and
relieving everyday stress.
“Exercise recovery,” “appetite stimulation,” “intimacy
enhancement,” and “substance replacement” are the least frequently chosen
cannabis product purchase leitmotifs by consumers. At the same time, topical
preparations are most often used to restore the body after exercise, relieve
everyday pain, or improve intimacy.
Older users are more likely to use the therapeutic
properties of the hemp plant to improve sleep, while younger users are more
likely to use it for relaxation. It should be noted that all age groups prefer
to use the leaves and inflorescences of hemp, which has significant therapeutic
potential. Concentrates and dabs are more common among younger consumers, while
tinctures and edibles are preferred by older people.